BCMC TRAINING PROGRAM

MODULE 9: Digital Engagement and Marketing

STUDENT INFORMATION

Student Name

PART 1:  Digital Member Experience and Website-Based Member Services

Activity 1: Student Activity

Review your chamber’s current website or member-facing digital system.

Answer the following:

  • How easy is it for a new prospect to join online?

  • Can current members update their own profile or payment information?

  • Does the member directory feel like a real benefit or just a list?

  • What is one digital friction point your chamber should improve first?

PART 2: AI Foundations and Everyday Chamber Productivity

Activity 2: Student Activity

List three chamber tasks that your team could potentially speed up with AI.

Then answer:

Which one would save the most time right away?

PART 3: Advanced AI Workflows, Prompt Design, and GPTs

Activity 3: Student Activity

Identify one chamber process that happens often enough to justify a repeatable AI workflow or GPT.

Answer the following:

  • What is the recurring task?

  • What inputs would the AI need?

  • What output would you want?

  • What part should still be reviewed by a human?

VOCABULARY BUILDER

Activity 4: Define the Terms

Write a simple meaning for each word.

Member Self-Service
Digital Member Experience
Profile Directory
Privacy Settings
Event Calendar Integration
Prompt
Prompt Engineering
Custom Instructions
GPT
Workflow Automation
Human Review
AI Productivity Tool

KNOWLEDGE CHECK

Activity 5: Short Answer

1. Why is digital member experience important for chambers?
2. What types of website-based services can improve member convenience?
3. Why is member self-service beneficial to both the chamber and the member?
4. Why should chambers review AI output before publishing it?
5. What is the relationship between prompt quality and output quality?
6. What kinds of recurring chamber tasks could be supported by a GPT?
7. Why should chambers be selective and intentional in choosing AI use cases?

REFLECTION ACTIVITY

Answer in your own words:

1. What part of your chamber’s digital member experience is strongest right now?
2. What digital friction point do members likely face most often?
3. What chamber task do you think wastes the most staff time today?
4. What AI use in this module feels most practical to you right now?
5. What is one concern you still have about AI use in chamber work?
6. In your view, where should chambers draw the line between automation and human judgment?

APPLICATION EXERCISES

Answer each situation clearly.

Situation 1: A prospect visits your chamber website to join, but the join process feels confusing and sends them through too many steps.
Using Module 10 ideas, explain what should be improved in the online joining experience.
Situation 2: Current members regularly email staff just to change their address, update a payment method, or request old receipts.
What self-service tools should the chamber prioritize to reduce this burden?
Situation 3: A chamber’s directory exists, but most profiles are incomplete and do not create much value for members.
What should the chamber do to make the directory a stronger member benefit?
Situation 4: A chamber team wants to use AI for marketing, but staff are worried it may sound generic or inaccurate.
What guardrails and practices should the chamber use to keep quality high?
Situation 5: A chamber secretary spends too much time converting rough notes into board minutes.
How could a repeatable AI workflow or GPT help, and what still needs human review?
Situation 6: A chamber has a major event coming up and needs a faster way to build a promotion schedule, draft posts, and generate supporting copy.
How could AI support this work without replacing strategic human oversight?

PERSONAL COMMITMENT

Complete the sentence below.

After finishing Module 10, I will remember that strong digital chamber work depends on...

QUOTE REFLECTION

Choose one quote and explain what it means to you.

VISIT COFACC.ORG FOR MORE INFO

The Coalition of Filipino American Chambers of Commerce (COFACC) was established in 2018 to serve as a central national hub to provide collaboration, best practices, and coordination channels for the various Fil Am Chambers of Commerce nationwide.