BCMC TRAINING PROGRAM

MODULE 8: Non-Dues Revenue

STUDENT INFORMATION

Student Name

PART 1: Understanding Non-Dues Revenue and Revenue Diversification

Activity 1: Student Activity

From the list below, choose three non-dues revenue ideas that might fit your chamber best:

Why do these fit your chamber better than the others?

PART 2: Selecting, Prioritizing, and Managing Chamber Revenue Streams

Activity 2: Student Activity

Create a simple chamber revenue test using the questions below. For one revenue idea, answer:

What problem does this solve?
Who would buy or support it?
What chamber asset makes it possible?
What staff time would it require?
Would it strengthen or distract from chamber mission?
My revenue idea: _______________________________

VOCABULARY BUILDER

Activity 4: Define the Terms

Write a simple meaning for each word.

Non-Dues Revenue
Revenue Diversification
Sponsorship
Advertising Revenue
Earned Income
Market Fit
Mission Alignment
Capacity
Revenue Mix
Promotional Channel

KNOWLEDGE CHECK

Activity 5: Short Answer

1. Why is non-dues revenue important for chambers?
2. Why should chambers avoid launching every possible revenue idea?
3. How can events generate non-dues revenue?
4. What makes advertising or promotional revenue credible?
5. Why does staff capacity matter in revenue diversification?
6. What is the difference between a creative idea and a good-fit idea?
7. Why should revenue diversification remain mission-aligned?

REFLECTION ACTIVITY

Answer in your own words:

1.Which non-dues revenue idea from this module feels strongest for your chamber right now? Why?
2.Why do some chambers struggle to diversify revenue beyond dues?
3.In your opinion, what is the biggest mistake chambers make when trying to grow non-dues revenue?
4.Which category feels most scalable in your chamber: events, sponsorships, advertising, education, services, or something else?
5.If your chamber could improve one part of its revenue strategy immediately, what would it be?

APPLICATION EXERCISES

Answer each situation clearly.

Situation 1: A chamber depends on dues for nearly all of its revenue and becomes financially strained when renewals soften.
Explain why diversification matters and which categories of non-dues revenue the chamber should begin evaluating.
Situation 2: A chamber launches several small revenue projects at once, but staff become overwhelmed and results are weak.
Using Module 8 ideas, explain what the chamber should have done first.
Situation 3: A chamber wants to sell newsletter ads and email promotions, but open rates and audience engagement are low.
Why is that a warning sign, and what should the chamber improve before aggressively selling those products?
Situation 4: A chamber is considering a new annual expo and gala, but it has limited staff and uneven sponsor relationships.
What questions should leaders ask before moving forward?
Situation 5: A chamber is offered a revenue opportunity that could generate money but feels only loosely connected to chamber mission.
How should the chamber evaluate whether to accept or reject it?

PERSONAL COMMITMENT

Complete the sentence below.

“After finishing Module 8, I will remember that strong non-dues revenue depends on...”

QUOTE REFLECTION

Choose one quote and explain what it means to you.

VISIT COFACC.ORG FOR MORE INFO

The Coalition of Filipino American Chambers of Commerce (COFACC) was established in 2018 to serve as a central national hub to provide collaboration, best practices, and coordination channels for the various Fil Am Chambers of Commerce nationwide.