BCMC TRAINING PROGRAM

MODULE 2: Marketing, Member Engagement, and Mission Communication

STUDENT INFORMATION

Student Name

PART 1: Marketing Foundations

Read the material about Marketing Your Chamber’s Mission. Then complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 1: Desirable Actions

List three (3) desirable actions that help a chamber grow.

Activity 2: Shared Vision Reflection

A strong chamber needs leadership, staff, and volunteers aligned around the same direction.
In your own words, explain what shared vision means.

Activity 3: Audience Reflection

Why do you think Beth recommends focusing more on lovers and likers?

Activity 4: Features vs. Benefits

Write one feature and one benefit of chamber membership.

Feature:
Benefit:

VOCABULARY BUILDER

Activity 5: Define the Terms

Write a simple meaning for each.

Participation
Engagement
Thriving
Desirable Actions
Shared Vision
Audience
Facilitator
Branding
Features
Benefits

KNOWLEDGE CHECK

Activity 6: Short Answer

Write a brief answer for each.

What is the difference between engagement and participation?
Why should chambers define desirable actions?
What does Beth mean by truly knowing your audience?
Why is it risky to market to everyone?
What does it mean for a chamber to be a facilitator?
Why are benefits often more effective than features in chamber communication?
How does branding connect mission and marketing?

REFLECTION ACTIVITY

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 7: Personal Reflection

Answer in your own words:

Which idea from Beth Brodovsky stood out to you the most? Why?
Why do you think many organizations focus too much on trends instead of strategy?
In your opinion, why are lovers and likers more useful to study than haters?
How can a chamber communicate without sounding self-focused?
What is one change you would make to improve chamber messaging in your own organization?

APPLICATION EXERCISES

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 8: Situational Analysis

Answer each situation clearly:

Problem 1: A chamber posts often on social media, but few people attend programs or get more involved.
Using Beth’s ideas, explain what the chamber should rethink.
Problem 2: Audience is “everyone in business”
Why is that not enough? What should the chamber do next?
Problem 3: A chamber’s website mostly talks about its own history, events, and accomplishments.
How can the website become more member-centered?
Problem 4: A chamber has many followers online, but very few people actually join, volunteer, or attend.
How does Beth’s idea of participation help explain this problem?
Problem 5: A board member says, “We should market to everyone. The more people we talk to, the better.”
How would you respond using Beth’s framework?

PERSONAL COMMITMENT

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 9

Complete the sentence.

“After finishing Module 2, I will remember that effective chamber marketing should…”

QUOTE REFLECTION

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 10

Write your interpretation in 2–3 sentences.
“Participation is engagement in action.”

VISIT COFACC.ORG FOR MORE INFO

The Coalition of Filipino American Chambers of Commerce (COFACC) was established in 2018 to serve as a central national hub to provide collaboration, best practices, and coordination channels for the various Fil Am Chambers of Commerce nationwide.