BCMC TRAINING PROGRAM

MODULE 7: Chamber Ambassadors and Engagement

STUDENT INFORMATION

Student Name

PART 1: Ambassador Essentials

Activity 1: Ambassador Tools

Review Part 1 and complete the activity below.

List (3) practical tools your chamber’s ambassadors should carry or access regularly.

PART 2: Ambassador Engagement

Activity 2: Ambassador Engagement

Review Part 2 and complete the activity below.

Write two ways ambassadors in your chamber could do more than greet at events.

VOCABULARY BUILDER

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 3: Define the Terms

Write a simple meaning for each.

Ambassador
Navigator
Onboarding Buddy
Referral
Touchpoint
Member Connection
Belonging
Social Media Champion
Reporting Loop
Member Engagement System

KNOWLEDGE CHECK

Review the ambassador program material and answer the questions below.

Activity 4: Short Answer

Write a brief answer for each.

Why should ambassador programs be treated as more than ceremonial?
What practical tools do ambassadors need in order to be effective?
How can ambassadors help new members during the first few months?
Why is clique behavior a problem in chamber events?
How can ambassadors support the chamber online as well as in person?
What kinds of useful information can ambassadors report back to the chamber?
Why do ambassador programs help shape chamber culture?

REFLECTION ACTIVITY

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 5: Personal Reflection

Answer in your own words:

In your opinion, what is the most underused part of a typical chamber ambassador program?
Why do some chambers stop at greetings instead of using ambassadors more strategically?
What kind of person makes a strong chamber ambassador?
What part of this module feels most useful for your chamber right now? Why?
If your chamber could improve one ambassador practice immediately, what would it be?

APPLICATION EXERCISES

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 6: Situational Analysis

Answer each situation clearly:

Problem 1: A chamber has ambassadors, but they mostly sit together at events and rarely approach new people.
Explain why this is a problem and what expectation the chamber should reset.
Problem 2: A new member attends a breakfast for the first time and leaves without meeting anyone meaningful.
Using Module 7 ideas, explain how ambassadors could have improved that experience.
Problem 3: A chamber wants ambassadors to help more with referrals, but ambassadors do not have updated member information.
What tool or system is missing, and why does it matter?
Problem 4: A chamber hears that some members want to sponsor, volunteer, or become more involved, but that information never reaches staff.
What ambassador reporting process should be created?
Problem 5: A chamber wants more visibility online but has done little to involve ambassadors digitally.
How could the chamber use social media champions as part of the ambassador system?

PERSONAL COMMITMENT

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 7

Complete the sentence.

After finishing Module 7, I will remember that a strong ambassador program depends on

QUOTE REFLECTION

Complete the tasks below in your own words. Be clear, thoughtful, and concise.

Activity 8

Choose ONE quote and explain.

Write your interpretation in 2–3 sentences.
“Your ambassadors are an extension of your chamber in the community.” – Frank Kenny material” or “When you see someone that you don’t recognize, your first inclination should be to go up and extend your hand and say welcome.” – Nikki Anderson / ACCE example”

VISIT COFACC.ORG FOR MORE INFO

The Coalition of Filipino American Chambers of Commerce (COFACC) was established in 2018 to serve as a central national hub to provide collaboration, best practices, and coordination channels for the various Fil Am Chambers of Commerce nationwide.